Virtual Tour

The complete renewal of our music store included adding 3500 square feet to the showroom. “We sat down and talked through what our customers want and need. It was clear that our customers want to have high quality options…and they want to be educated about available products that meet their needs, musically and financially,” says Maxwell.
Maxwell continues, “Shopping for a musical instrument or gear isn’t just a black and white decision. Music makes us FEEL.  Think about it -- you have favorite songs that make you happy, or sad, or whatever… music evokes feelings! People are equally as passionate about their buying decisions.  We wanted to be able to take our customers to the environment where they make music so they can FEEL the experience. So we built an entirely new shopping experience… a truly interactive, staged set – like a Hollywood movie set! The design theme we used is “Where do 
you play music?”

The newly expanded showroom is an interactive set that includes all the places where a musician plays – a performance stage, a garage, a basement and bedroom practice area, a home office, a living room, a campsite, an acoustic coffee house setting, and even a bathroom that is “all about the bass”! “We have essentially created a giant playground for musicians to come experience playing music in their environment of choice…a house of music…Maxwell’s House of Music”, Maxwell adds.