Meet Our Team
Jeff McNicol has been in and around the music business his entire life. As the son of Steve McNicol of The Rugby’s, Jeff was influenced by music at a very early age in life. He learned the business by working and touring with his father and then later with his own band, The War Hippies. Jeff spent the next couple of decades working at his family’s ready mix concrete business. During the Summer of 2019 Jeff received a call from longtime friend, Mark Maxwell, and when Mark divulged his plan to add a business partner, Jeff jumped on the opportunity. Jeff said "The decision was easy to get back involved in music and give back the gift of music that my father gave me. I love our staff, our customers, and our students, and I am right where I want to be."
Whitney met Jeff in college at the University of Louisville, and has proudly been "Jeff's biggest fan" ever since. Twenty-three years of marriage, 3 children, an Australian Shepherd named Mac and now continuing to support Jeff in his music endeavors. Whitney is an avid tennis player and loves supporting University of Louisville Cardinals. Whitney has twenty-plus years experience in Accounting and Financial Analysis and is excited to bring her skills to the Maxwell's House of Music family.
Having grown up in a musical family, a music business, and multiple bands, Mark can truly say that he has either seen it or heard about it …assuming “it” relates to the local music scene! This extensive experience in the music community of Kentuckiana makes him an ideal resource for current and future musicians. Mark thrives on being able to educate, strengthen, and connect musicians. He wants to help musicians be their best, and he knows how to help them reach those goals…The Master Visionary!
Mike McAfee is the store’s Tone Guru and has spent more than 30 years in the retail music industry. He’s sponsored by Gretsch guitars and has designed instruments for Fender, Dean and Ovation, facilitated guitar endorsements for rock stars and written articles for national music magazines. Mike is bursting with music trivia knowledge that he's always willing to discuss with you. When Mike isn't at the store, you'll find him on stage with the 2-time LEO Magazine Best Band winner Eight Inch Elvis. They're a rockabilly show band who've been contracted to write theme songs for TV shows & festivals. Mike specializes in hollow body guitars, tube amps and does great custom guitar relic work!
Bobby serves Maxwell's as our Assistant Store Manager and Education Director. He has been with Maxwell’s House of Music since November of 2015 and brings nearly 10 years of music retail experience to the team. He is a 2007 graduate of Louisville Recordings Arts Band & Artist Program and has recorded and performed with a variety of local and regional bands. Bobby is an accomplished guitarist and drummer of over twenty years. As Education Director, Bobby works with the teachers at Maxwell’s, providing them with everything they need to aid in their student’s success. Bobby works directly with our students and their families to provide a strong foundation for learning and achievement. Not just a knowledgeable sales specialist helping customers with their dream gear, Bobby is a strong ambassador of Music Education and regularly teaches group music classes, including the popular Uke Days of Summer. Bobby has taught through Communities in Schools (CIS) in after-school workshops at various Elementary and Middle Schools across the region, and has taught guitar, drums and ukulele privately at Maxwell’s. Bobby organizes and hosts performance events, band showcases, and recitals for students and teachers. In his free time, Bobby likes to spend time with his wife Brittany and his son R.J., and his two dogs Rocky and Zeus.
Aaron "Bert" Owens
Bert has been a part of the Maxwell’s House of Music family for nearly ten years, but is also a former student of the store, participating in both private guitar lessons and Rock School as a teen. He has worked a variety of roles at the store over the years, including private instruction, band coaching, sales, guitar repairs, inventory management, and lesson management. He is currently serving the shop in multiple roles as the “Doer of Things” and as one of our teaching staff. In his spare time, you can usually find Bert playing bass with his band, Darlington Pairs, rock climbing at a local gym or Red River Gorge, or just enjoying time in nature! Bert is one of our most knowledgeable and friendly staff members with nearly two decades of experience and loves to help customers achieve their musical goals!
Brooks Ritter is the newest member of our Maxwell's House of Music team. You can find him on the sales floor most days willing to share his vast knowledge of music with you. Brooks is a Louisville, Kentucky native musician and his music ranges from "soul to roots music with a little indie-rock." Brooks has toured with various bands during his musical career, including Sara Watkins from Nickel Creek, Greg Laswell, Anderson East, Zella Day, Ben Sollee, and others. Brooks debuted his newest album, Stereo of Steel, on August 26, 2016.
The latest to join Maxwell's as our Online Sales Guru, Tonya has been around music for years; as either a roadie, band mom or band manager for her son's bands. Tonya's background in technology and web design will help streamline online sales and make the online shopping experience for customers almost effortless! Tonya has two "almost" grown kids, Sydney and Cooper, that keep her laughing every day!