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Jeff McNicol has been in and around the music business his entire life. As the son of Steve McNicol of The Rugby’s, Jeff was influenced by music at a very early age in life. He learned the business by working and touring with his father and then later with his own band, The War Hippies. Jeff spent the next couple of decades working at his family’s ready mix concrete business. During the Summer of 2019 Jeff received a call from longtime friend, Mark Maxwell, and when Mark divulged his plan to add a business partner, Jeff jumped on the opportunity. Jeff said "The decision was easy to get back involved in music and give back the gift of music that my father gave me. I love our staff, our customers, and our students, and I am right where I want to be."
Whitney met Jeff in college at the University of Louisville, and has proudly been "Jeff's biggest fan" ever since. Twenty-three years of marriage, 3 children, an Australian Shepherd named Mac and now continuing to support Jeff in his music endeavors. Whitney is an avid tennis player and loves supporting University of Louisville Cardinals. Whitney has twenty-plus years experience in Accounting and Financial Analysis and is excited to bring her skills to the Maxwell's House of Music family.
Having grown up in a musical family, a music business, and multiple bands, Mark can truly say that he has either seen it or heard about it …assuming “it” relates to the local music scene! This extensive experience in the music community of Kentuckiana makes him an ideal resource for current and future musicians. Mark thrives on being able to educate, strengthen, and connect musicians. He wants to help musicians be their best, and he knows how to help them reach those goals…The Master Visionary!
Mike McAfee is the store’s Tone Guru and has spent more than 30 years in the retail music industry. He’s sponsored by Gretsch guitars and has designed instruments for Fender, Dean and Ovation, facilitated guitar endorsements for rock stars and written articles for national music magazines. Mike is bursting with music trivia knowledge that he's always willing to discuss with you. When Mike isn't at the store, you'll find him on stage with the 2-time LEO Magazine Best Band winner Eight Inch Elvis. They're a rockabilly show band who've been contracted to write theme songs for TV shows & festivals. Mike specializes in hollow body guitars, tube amps and does great custom guitar relic work!
Bobby currently serves Maxwell's as our Assistant Store Manager and also served as Education Director from 2015 to 2020. Bobby brings over a decade of music retail experience to the Maxwell's team and is a 2007 graduate of Louisville Recordings Arts Band & Artist Program. Bobby has recorded and performed with a variety of local and regional bands and is also an accomplished guitarist and drummer of over twenty years. In his tenure as Education Director, Bobby worked with our teachers, students and their families to provide a strong foundation for learning and achievement, resulting in the growth the music school into a thriving program of over 400 students. As a store manager, Bobby works diligently to make sure that every customer is satisfied. Whether it's helping to offer a diverse selection of gear that keeps our guests excited to providing exceptional customer service, Bobby is always eager to serve our growing clientele and ensure they have an exceptional experience. Over the years, Bobby has been a strong ambassador of Music Education and has taught group music classes, including the popular Uke Days of Summer, served as a band coach, taught through Communities in Schools (CIS) in after-school workshops at various Elementary and Middle Schools across the region, and has taught guitar, drums, and ukulele privately at Maxwell’s. In his free time, Bobby likes to spend time with his wife Brittany and his son R.J., and his two dogs Rocky and Zeus.
Brooks Ritter has joined our Maxwell's House of Music team. You can find him on the sales floor most days willing to share his vast knowledge of music with you. Brooks is a Louisville, Kentucky native musician and his music ranges from "soul to roots music with a little indie-rock." Brooks has toured with various bands during his musical career, including Sara Watkins from Nickel Creek, Greg Laswell, Anderson East, Zella Day, Ben Sollee, and others. Brooks debuted his newest album, Stereo of Steel, on August 26, 2016.
Tonya joins Maxwell's as our Online Sales Guru. She has been around music for years; as either a roadie, band mom or band manager for her son's bands. Tonya's background in technology and web design will help streamline online sales and make the online shopping experience for customers almost effortless! Tonya has two "almost" grown kids, Sydney and Cooper, that keep her laughing every day!
Toni Carroll is a graduate of Indiana State University with a Bachelor’s Degree in Music Business and a background in Musical Theatre and Opera. She began vocal training at age nine and immediately started performing in competitions, where she placed as a gold medalist numerous times.
Toni has spent the vast majority of her life as a performer, recording artist, and singer/songwriter. During her college training, she was selected as one of nine students to join the performance ensemble Sycamore Singers, which traveled and toured across Italy. While working with The Caberet Performance Venue in downtown Indianapolis, Toni had the opportunity to work with many Broadway artists such as Betty Buckley, Megan Hilty, Chester Gregory, and Jane Lynch, in multiple master class performances. In 2016, Toni placed as a finalist in the Indi Songwriter's Competition and is currently composing and recording for her first debut album. She has garnered years of experience working as a vocalist, instrumentalist, teacher, composer, and director.
Toni recently worked as a vocal and piano instructor and show director with the School of Rock franchise for 6 years, Toni now serves as the Music Director of Education for Maxwell's House of Music and is ready to serve each student and family by advancing and modifying the Rock School program. Toni's main goal is to perfect the quality of education for each student in the program and to help them enrich their musicianship while gaining performance experience.
I, Marvin, stand atop the mountain surveying those beneath me. But truly, aren't all beneath me? As I sip from my goblet, I'm reassured that as a man I'm high above most others. Sturdy, strapping even. Tall in spirit if not metres. Grand as the canyon, bold as a stout ale, I am enriching to those who experience me. My kiss will stagger a damsel. My love will bring forth many children.I. Am. Marvin.